About POATE
The Davos of East African Tourism
For over a decade, the Pearl of Africa Tourism Expo has been where the continent’s tourism story is written — connecting destinations, capital, and ideas.
Our StoryLearn about UTB
A platform built to transform a continent’s tourism
Hosted by the Uganda Tourism Board, POATE has grown from a national showcase into the definitive gathering for African tourism — a meeting point for ministers, investors, operators, and storytellers.
Each year, the expo turns Uganda into the continent’s tourism capital, generating partnerships and investment that ripple across borders long after the doors close.
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Watch
The Pearl of Africa, in Motion
A glimpse of the destination that hosts the continent’s tourism leaders.
The Journey
Fifteen Editions in the Making
2012
The First POATE
Uganda launches its national tourism expo to showcase the Pearl of Africa to the world.
2016
Regional Reach
The expo expands across East Africa, welcoming exhibitors from neighbouring nations.
2020
Going Digital
POATE pioneers a hybrid format, connecting global buyers to African suppliers virtually.
2027
The 16th Edition
A landmark year — 5,000+ delegates gather at Munyonyo under a theme of transformation.
What Drives Us
Our Guiding Principles
Global, Yet Rooted
We connect Africa to the world while celebrating the cultures that make this continent unique.
Sustainable by Design
Every edition advances tourism that protects ecosystems and uplifts local communities.
Built on Partnership
POATE thrives on collaboration between governments, investors, and operators.